What is the difference between ERP and CRM?


Enterprise Resource Planning (ERP) and Customer Relationship Management(CRM) are similar in many ways, as they are both used to increase the overall profitability of a business. These systems overlap in some areas, and can be completely integrated in others.

Customer relationship management (CRM) is a technology that allows businesses both large and small to organize, automate, and synchronize every facet of customer interaction. CRM system examples include marketing, sales, customer service, and support.

Types of CRM solution. Customer relationship management (CRM) is important in running a successful business. The better the relationship, the easier it is to conduct business and generate revenue. Therefore using technology to improve CRM makes good business sense.


How does CRM actually work ?


CRM also serves customer service and support divisions–making businesses efficient and improving customer satisfaction. In any business, the bottom-line of CRM work flow is to;

(1) Initiate Marketing

(2) Process Sales

(3) Schedule Orders 

(4) Provide Support


What is the importance of customer relationship management?


Importance of Customer Relationship Management (CRM) Customer Relationship management is the strongest and the most efficient approach in maintaining and creating relationships with customers. Customer relationship management is not only pure business but also ideate strong personal bonding within people.


What is CRM practices?


Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer service relationships and assisting in customer retention and driving 


What are the main components of a CRM system?


Components of Customer Relationship Management

  • SalesForce Automation. SalesForce Automation is the most essential components of customer relationship management. …
  • Human Resource Management. …
  • Lead Management. …
  • Customer Service. …
  • Marketing. …
  • Workflow Automation. …
  • Business Reporting. …
  • Analytics.

What are the benefits of using CoolLogic’s CRM ?


Here are six benefits of CoolLogic’s CRM software that can help your company find success.

  • Improved Informational Organization. …
  • CRM for Enhanced Communication. …
  • CRM Improves Your Customer Service. …
  • Automation of Everyday Tasks. …
  • Greater efficiency for multiple teams. …
  • Improved Analytical Data and Reporting.

How can CoolLogic’s CRM software help your sales ?


CRM helps streamline the entire sales cycle, which results in closing deals in your sales pipeline and helping everyone in the team to reach targets faster. Since order processing and preparing quotes is automated in CRMsales teams are able to reduce production costs and increase sales revenue.


CoolLogic Mobile CRM


Mobile Customer Relationship Management, is a CRM tool designed for mobile devices including smartphones and tablets. By connecting through mobile CRM, you allow your sales team’s access to customer data through a mobile CRM app or through a web-based browser with cloud CRM


To find out how CoolLogic’s CRM system can be integrated into your existing system or added as a module from the CoolLogic Core suite please get in touch and request a demo.

SHOW ME CoolLogic CRM



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